10 Key Parts of an Effective Elevator Speech

In any given networking situation, be it an after hours business function, leads group or in the elevator, when someone asks you what you do, they are engaging you and would like to learn more about your business.

If you want to learn how to sell your services or products you need to perfect your “Elevator Speech” (aka “60 second sales speech”) so you are clear, concise, and professional when you speak.

The 10 key parts are:

1. My name
2. My company
3. My profession
4. The services I provide
5. My current clients are
6. The locations I serve
7. A good referral for me would be
8. My name
9. My company
10. My tag line


The Elevator Speech Build Order

• My name … (? Seconds)
• My company … (? Seconds)
• My profession … (? Seconds)
• A good referral for me would be … (? Seconds)
• My name … (? Seconds)
• My company … (? Seconds)
• My tag line … (? Seconds)

Now work on the following three points and fit the time frame into what you already have left.

• My current clients are …
• The services I provide …
• The locations I serve …

The Elevator Speech Basic Template

My name is ………………………………. and my company is called ……………………………………..
 I am a ……………………….. The services that I provide are ………………………………………………………………………………………..
 
My current client types are …………………………………………………………… and ………………………………………..…The locations I provide service to are …………………………………………………………………………..…………..
 
A good referral for me would be 
…………………………………………………………………………………………….
 
My name is ………………………….. from …………………………………. and my tag line is …………………………..……………………………………………………………………………………

REMEMBER – The key to successful long term partnerships is communication and listening – you may communicate the best elevator speech, but you then need to listen to others – the person you are speaking to at the networking event, the person in the elevator or your 20+ colleagues in your leads/referral group.